As women we are caught in the middle of a battle of two extremes. On the one hand we are faced with an onslaught of campaigns such as this one telling us to love our bodies whilst simultaneously skinny shaming and confusing being curvy with overweight. On the other hand is the campaign telling us that if we are not a perfect, toned size zero then we are failing in life. What society needs to accept however is that both of these extreme media portrayals is not only wrong but damaging to society, and to the self esteem and self image of women and girls in general.
My personal trainer embarked on a particularly bitter rant about the Yours "love your curves" campaign during our last session asking at what point being curvy became synonymous with being overweight. Clearly there is merit in what the campaign is attempting to do, boosting the idea of self esteem, loving your body and having body confidence. However, if you think of traditionally curvy women, Marilyn Monroe, Beyonce, Kim Kardashian, none of them are above a UK size 8 in dress size. Despite frequent claims that Marilyn Monroe was beautiful at size 16, she never weighed more than 140lb and spent most of her career at around 120lb. By making the word curvy synonymous with being overweight we have not only managed to make it quite an insulting word for many women, but we have trivialised what is a serious issue in this country: obesity.
When images of severely underweight girls are portrayed society, quite rightly, is very fast to point out the health risks of such a lifestyle and to insist that the girl should put on weight in order to be healthy. Why then is it so taboo to do the same for overweight women? By telling them that they are perfect as they are we are encouraging them to continue with a lifestyle that costs the NHS over $5 billion a year. Obesity increases the risk of cancer, diabetes, depression, heart attacks and numerous other health problems including severe pressure on the joints and bones which can leave an individual wheelchair bound. Clearly we should be encouraging women to love themselves and feel confident and beautiful no matter what their size. But part of loving yourself should be a desire to take care of yourself, to be healthy, and to live a long life.
Furthermore, the "curvy" campaign is even more damaging when it attempts skinny shaming:
The only merit of the natural beauty campaigns has come from their attempts to build self confidence and self esteem in women. But images such as the one above, which frequently circulate around social media, tell girls that are slim or skinny that they are unattractive and worthless. Not only are these campaigns encouraging people to continue living an unhealthy lifestyle then, but they are outright attempting to drag down the confidence of girls who do not. A true natural beauty campaign should aim to raise the confidence of every women to feel good in her own skin, whilst encouraging her to live a healthy lifestyle which avoids either extreme in weight and dress size.
On the other side of the conflict we have the ever present pressure from the media for girls to not only be slim and perfect, but in many cases severely underweight. This stretches far deeper than the obvious Victoria Secret and other fashion campaigns which come under constant criticism. Indeed, the most worrying influence from the media is far more subtle. In an early episode of The Big Bang Theory, Sheldon asks Penny if she weighs 120lb and she gasps in horror taking huge offence. A quick google of Kaley Cuoco will tell us that she is 5ft 6. Weighing in at 120lb then would give her a BMI of just 18.8, scraping into the Healthy BMI category. To weigh even 5lb less, an easy assumption given by her horror at being accused of weighing 120lb, would give a BMI of 18 putting her as firmly underweight. No one is denying that Kaley is incredibly beautiful, but the suggestion that she would be overweight if she weighed 120lb is damaging to any attempts to get girls to maintain a healthy weight. It implies that 120lb is too much for a girl to weigh when in reality, for a girl of Kayley's height, is dangerously near the low end of perfect.
A more serious example came from an episode of American Dad where Francine, fearing that Stan loves her only for her appearance, decides to stop her beauty routine in order to test if he loves her for her inner beauty. During their later love making Stan is seen staring longingly at a copy of Francine's driving license where it clearly states that she was 109lb. Once again, a quick google reveals that Francine Smith is drawn to be 5ft 6, the same height as Kayley. To weigh 109lb then would give her the dangerously low BMI of 16.9, a BMI of 18 or under is considered underweight and dangerous to the health.
We must not forget that being underweight has as many health implications as being overweight. You are as likely to have a heart attack from being underweight as overweight. Indeed a recent study found that you are 1.8 times more likely to die if your BMI is under 18.5 and 1.2 times more likely to die if your BMI is over 30. This means it is more dangerous to be underweight than overweight, although once the BMI increases further than 34 so does the risk. Being underweight increases the risk of infertility, hair loss, damage to the bones, and organ failure as the body cannot get enough nutrients.
What both the media, and society, needs to take more account of then is that weight and dress size is not simply a matter of self confidence. It is a serious health issue which should be treated as such. In order to have a healthy society, and reduce the pressure on the NHS and individuals in general, we need to demand an end of both sides of the extreme campaign. No more pretending that its ok for a women to be overweight, no more skinny shaming but equally, no more telling a woman that if her BMI is over 18 she is fat. The true love your body campaigns should be encouraging women to love themselves by looking after their bodies. By eating healthily and exercising, not to be skinny, but to be strong and healthy.
And the perfect image to end on:
Sources
Danny Doggett-Short (2014) http://ddsfitness.co.uk/
http://www.fatnutritionist.com/index.php/the-body-of-marilyn-monroe/
https://www.gov.uk/government/policies/reducing-obesity-and-improving-diet
http://www.sciencedaily.com/releases/2014/03/140328103037.htm





